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Lookalike Lists

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Improve targeting with AI-driven lookalike audience lists.

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  • Identify high-potential prospects within your contact lists

  • Precisely target audiences who mirror your top customers

  • Create personalized campaigns with advanced segmentation tools

  1. Boost performance with AI-driven lookalike lists.

    Marketers must efficiently reach and engage their ideal customer segments. Traditional methods of finding these customers through manual filtering and complex data analysis can be difficult and time-consuming, and often lead to missed opportunities.

    With HubSpot lookalike lists, quickly find high-potential customers within your lists and surface prospects who mirror them. Breeze, HubSpot's AI, analyzes your most engaged contacts to uncover shared traits and behaviors and then uses that data to create new segments that are more likely to convert.

248,000+ customers in over 135 countries grow their businesses with HubSpot

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  1. Leave no leads behind with AI audience insights.

    Say goodbye to endless spreadsheets and manual filters. HubSpot’s AI-powered lookalike audience software analyzes your contact lists to find your prospects’ common traits and behaviors. Easily target your next campaign with automatically-built lookalike lists of high-potential leads.

  2. Boost performance with automated segmentation.

    Take the guesswork out of campaign planning by building on past successes. Start with an existing contact list and request a lookalike list to automatically generate new lists based on key traits and behaviors. Use these AI-powered lists to target your next campaigns, yielding quicker conversions and a higher ROI.

  3. Enhance email marketing performance.

    Boost your email marketing campaigns by targeting recipients who share characteristics with your most engaged customers. Lookalike audience tools automate the process of curating high-potential email lists, ensuring your campaigns reach those most likely to open, engage, and convert.

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Frequently Asked Questions

Lookalike audience tools help marketers discover high-potential customers by using existing contact lists. HubSpot's AI, Breeze, looks at these lists to find groups with similar traits and behaviors. It then makes new lists that are optimized for specific campaigns.

Lookalike lists help you identify high-potential customers from your existing contacts, primarily enhancing your email campaigns. They can also be used to target multi-channel campaigns.

Yes, after Breeze AI generates an initial lookalike list, you can refine it by adjusting specific criteria or adding additional filters based on your campaign objectives. This allows you to fine-tune your targeting while still leveraging the AI's pattern recognition capabilities. 

Common ways to segment contacts include manual list filtering and time-consuming data analysis. HubSpot’s lookalike lists use AI to analyze data and surface high-potential audience segments. 

To use lookalike lists within HubSpot, navigate to the customer platform and select the Lists tab. From there, select "Create lookalike list" and choose a source list of your best-performing contacts. Breeze AI will analyze this list and generate a new list of similar contacts with high conversion potential. You can then use this new list for targeted email campaigns or other marketing initiatives.