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Customer Journey Orchestration

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Confidently create and manage customer journeys.

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  • Create multi-channel customer journeys with intuitive visual tools

  • Boost engagement through personalization and optimization

  • Send follow-ups based on real-time engagement data

  1. Build exceptional customer journeys that convert.

    Your customers constantly switch between platforms–email, social media, and messaging apps like WhatsApp–while receiving hundreds of messages daily. As a marketer, cutting through the noise to engage them is critical. 

    HubSpot’s customer journey automation offers intuitive, visual tools to design and automate personalized journeys based on customer behaviors and preferences. Guide customers from awareness to becoming brand advocates. Simplify the complexity of a multi-channel marketing strategy into a results-driven strategy that fosters meaningful connections and drives conversions. 

248,000+ customers in over 135 countries grow their businesses with HubSpot

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  1. Maximize impact with end-to-end journey automation.

    Traditional marketing tools often struggle to deliver timely, relevant messages, as audiences expect personalized experiences across every channel they use.

    While workflows automate small tasks like welcome emails, journey automation enables end-to-end automation across platforms, ensuring the right message reaches the right person at the right time.

  2. Design and optimize personalized customer journeys.

    Journey automation gives you clarity and control over customer journeys. Get a bird’s eye view of each customer’s conversion path with journey analytics, identifying critical touchpoints and triggers.

    Experiment with journey elements, ensuring optimal engagement. Combine intuitive automation tools with CRM data to dynamically adapt your strategy to meet individual customer needs.

  3. Unlock insights and boost revenue with journey analytics.

    Built-in journey analytics provide key customer insights—no complex third-party reporting needed. Get visibility into every interaction from the big picture or the granular details.

    With revenue attribution, connect insights to measurable outcomes, making data-driven decisions that drive measurable impact on your bottom line.

  4. Scale efficiently with journey governance and reporting.

    Streamline collaboration and reporting on customer journeys as your contact lists expand, and journeys become more intricate. Reduce friction between teams and cut editorial delays with simple permission and approval tools, ensuring that contributors stay on track with messaging and brand guidelines.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Related Resources

If you’re interested in customer journey orchestration, these related resources may also help.

Frequently Asked Questions

Journey orchestration tools are a set of features that help you map, create, track, and improve personalized customer journeys across multiple channels. They use customer data and automate engagements to ensure relevant interactions at every stage of the customer lifecycle. Unlike workflows, journey orchestration tools help you create end-to-end customer journeys, instead of automating small sections of the experience like emails and follow-up tasks. 

HubSpot’s customer journey orchestration tools are designed to scale with your business needs. They efficiently manage extensive contacts lists and intricate workflows, helping you execute effective and impactful campaigns as your business grows. 

Customer journey orchestration tools are meant for multi-channel campaigns. You can use them to engage customers across a variety of platforms, including email, social media, web, and messaging apps. 

Some useful features of HubSpot’s customer journey orchestration tools include:

Customer journey visualization and management tools use an intuitive, visual interface that's easy to set up and customize without extensive technical expertise.