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HubSpot’s AI Trust & Safety

We're empowering businesses to build stronger customer relationships through AI-powered solutions that make the impossible possible.
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AI that’s easy to use and easy to trust.

Use AI with confidence. Powered by leading large language models, HubSpot's AI features combine powerful capabilities with built-in security controls, so you can focus on growing your business — not worrying about data protection.

Ethical and Transparent AI

At HubSpot, we are committed to doing the right thing. Our approach to AI is rooted in trust, transparency, and accountability.

We prioritize human oversight. At HubSpot, humans are accountable for our AI products and tools, including the design choices, training data selection, and overall impact of AI systems on our customers.

HubSpot's prospecting agent feature showing ability to review AI-generated content

Privacy-First Data Protection

We develop AI with privacy at its core, giving you complete control over your data while keeping it secure through every step of the process.

Your data privacy matters. That's why your information is immediately deleted by our third-party AI providers after LLM processing, giving you the confidence to use powerful features while ensuring sensitive business data never lingers in third-party systems.

HubSpot's customer agent feature showing ability to review and add sources

Related Resources

Trust Center

HubSpot’s Trust Center

Find documentation and reports about HubSpot's approach to data privacy, security, and compliance.

Visit the trust center
FAQs

HubSpot’s AI FAQs

Get answers to common questions about security and privacy in HubSpot's AI-powered features.

Read frequently asked questions
Model Cards

HubSpot’s Model Cards

Explore how HubSpot's AI features work, from the models we use to our safety measures.

Explore model cards
Breeze

Find out how Breeze, HubSpot’s AI, can help your business grow better.